An insurance referral program for e-commerce platforms places a coverage offer at the moments shoppers and merchants need it, through an API or an embedded widget, and pays the platform for each referral. The best programs let you start with a link, move to an API when you are ready, cover the lines your users actually need, and pay a fixed fee per qualified lead. Here is what to look for, and how Truvo's program works.
When e-commerce platforms customers need insurance
Insurance comes up twice on a platform. Shoppers buy things that need coverage: a car, a home, a pet, a new address. Merchants need business insurance to operate. A program that meets both, at checkout and in the merchant dashboard, turns a need your users already have into a revenue line you did not have.
What a referral program has to do for e-commerce platforms
- Offer coverage at checkout and in the merchant dashboard, through one API or an embeddable widget.
- Start with a hosted link so product can test the placement before engineering builds against an API.
- Cover auto, home, renters, and pet for shoppers, and route merchants to business coverage.
- Pay a fixed fee per qualified lead, so the program works for a platform that does not hold an insurance license.