An insurance referral program for property managers connects tenants to renters insurance at the moment the lease requires it, and pays the property manager for each referral. The best programs fit into lease signing, return proof of coverage you can file, and pay a fixed fee per qualified lead so nobody on your team needs an insurance license. Here is what to look for, and how Truvo's program works.
When property managers customers need insurance
Renters insurance comes up at one moment: lease signing. Most leases require it, and a manager who has to chase certificates after move-in spends hours on it. A referral program that lives inside the leasing flow gets the tenant quoted while the paperwork is open, and gives you proof of coverage for the file.
What a referral program has to do for property managers
- Fit the leasing flow: a link in the lease packet, a QR code at the leasing office, or a widget in the tenant portal.
- Return proof of coverage you can keep on file, so compliance is a report rather than a chase.
- Quote renters insurance in every state you operate in, and quote auto and home for tenants who ask.
- Pay a fixed fee per qualified lead. Property managers are not licensed agents, and a fee that depends on the sale creates a licensing problem in many states.
- Show every referral's status in a dashboard your team can check at move-in.
How to compare insurance referral programs
Use the same five checks for every program you look at:
- Payment trigger and amount: is it a fixed fee per qualified lead, or does it depend on the sale? For partners without an insurance license, the fixed fee is the model most states allow.
- Integration: can you start with a link or QR code, and add a widget or API later?
- Lines and states: does the program cover what your customers actually need, where they live?
- Speed: how fast does the customer get a real quote and a bound policy? A slow quote loses the moment.
- Reporting: can you see every referral's status in a dashboard, and are you paid on a schedule you can plan around?
How Truvo's program works for property managers
Truvo is an AI-native insurance brokerage. It compares carriers with AI plus licensed advisors, binds the policy, and services it. Partners join with a referral link, an embedded quote widget, or an API integration, across auto, home, renters, and pet insurance in all 50 states. Approved partners get their link and dashboard right away, and Truvo does not sell customer phone numbers to agent lists.
- Share a link or QR code at lease signing, or place the widget in your tenant portal.
- The tenant requests a quote through it. Truvo compares carriers and binds in minutes, and the quote request is attributed to you automatically.
- You see the referral's status in your dashboard, and you get proof of coverage for the file.
Most property managers use a white-label widget in the leasing flow, with a referral link for everything else. Truvo's team helps you place it.
How you get paid
Truvo pays a fixed referral fee for every qualified lead: a customer who requests a quote through your link, widget, or integration and can be reached. The fee does not depend on whether the customer buys a policy, and it is not a share of premium. Fees are calculated monthly and paid through Stripe.
Common questions
- Do I need an insurance license? No. Truvo holds the licenses. You make the introduction, and Truvo handles quoting, advice, binding, and servicing.
- Can I require Truvo? No. You can require renters insurance and offer Truvo as one way to get it. The tenant chooses.
- How long does approval take? A person on the Truvo team reviews each application. Once you're approved, your link and dashboard are ready right away.
- Is there a minimum? No. One referral a month or hundreds, every qualified lead earns the same fixed fee under your partner terms.
The bottom line
Pick the program that fits lease signing, returns proof of coverage, and pays a fixed fee per qualified lead. Truvo does all three. The program page for property managers is at partners.truvo.com/industries/property-management.