An insurance referral program for moving companies connects customers to renters or homeowners insurance at their new address, and pays the mover for each referral. A move forces an address change on every policy, so the moment is built in. The best programs fit into booking, cover renters and home in every state you serve, and pay a fixed fee per qualified lead. Here is what to look for, and how Truvo's program works.
When moving companies customers need insurance
Every move changes an address on every policy the customer holds, and many customers need a new policy at the new place: renters insurance for a new lease, homeowners insurance for a purchase, sometimes auto insurance in a new state. The booking call and the confirmation email are the moments they are thinking about it.
What a referral program has to do for moving companies
- Fit into booking: a link in the confirmation email, a QR code on the estimate, or a line in the booking script.
- Quote renters and homeowners insurance in every state you move people to, not only the state you start in.
- Quote fast. A customer mid-move does not wait a week for a policy.
- Pay a fixed fee per qualified lead, so the program works for a mover without an insurance license.
- Show your team which crews and channels produce referrals, so the script can improve.
How to compare insurance referral programs
Use the same five checks for every program you look at:
- Payment trigger and amount: is it a fixed fee per qualified lead, or does it depend on the sale? For partners without an insurance license, the fixed fee is the model most states allow.
- Integration: can you start with a link or QR code, and add a widget or API later?
- Lines and states: does the program cover what your customers actually need, where they live?
- Speed: how fast does the customer get a real quote and a bound policy? A slow quote loses the moment.
- Reporting: can you see every referral's status in a dashboard, and are you paid on a schedule you can plan around?
How Truvo's program works for moving companies
Truvo is an AI-native insurance brokerage. It compares carriers with AI plus licensed advisors, binds the policy, and services it. Partners join with a referral link, an embedded quote widget, or an API integration, across auto, home, renters, and pet insurance in all 50 states. Approved partners get their link and dashboard right away, and Truvo does not sell customer phone numbers to agent lists.
- Add your referral link to the booking confirmation and the estimate, and give crews a QR code for the walkthrough.
- The customer requests a quote for the new address. Truvo compares carriers and binds in minutes, and the quote request is attributed to you.
- You see every referral's status in your dashboard, and fees are paid monthly.
Most moving companies start with the referral link: unique tracking, real-time click analytics, monthly fees, and marketing materials for the estimate and the truck.
How you get paid
Truvo pays a fixed referral fee for every qualified lead: a customer who requests a quote through your link, widget, or integration and can be reached. The fee does not depend on whether the customer buys a policy, and it is not a share of premium. Fees are calculated monthly and paid through Stripe.
Common questions
- Do I need an insurance license? No. Truvo holds the licenses. You make the introduction, and Truvo handles quoting, advice, binding, and servicing.
- What if the customer moves to another state? Truvo quotes in all 50 states, so the new address is covered.
- How long does approval take? A person on the Truvo team reviews each application. Once you're approved, your link and dashboard are ready right away.
- Is there a minimum? No. One referral a month or hundreds, every qualified lead earns the same fixed fee under your partner terms.
The bottom line
Pick the program that fits booking, quotes at the new address in any state, and pays a fixed fee per qualified lead. The program page for moving companies is at partners.truvo.com/industries/moving.