An insurance referral program for moving companies connects customers to renters or homeowners insurance at their new address, and pays the mover for each referral. A move forces an address change on every policy, so the moment is built in. The best programs fit into booking, cover renters and home in every state you serve, and pay a fixed fee per qualified lead. Here is what to look for, and how Truvo's program works.
When moving companies customers need insurance
Every move changes an address on every policy the customer holds, and many customers need a new policy at the new place: renters insurance for a new lease, homeowners insurance for a purchase, sometimes auto insurance in a new state. The booking call and the confirmation email are the moments they are thinking about it.
What a referral program has to do for moving companies
- Fit into booking: a link in the confirmation email, a QR code on the estimate, or a line in the booking script.
- Quote renters and homeowners insurance in every state you move people to, not only the state you start in.
- Quote fast. A customer mid-move does not wait a week for a policy.
- Pay a fixed fee per qualified lead, so the program works for a mover without an insurance license.
- Show your team which crews and channels produce referrals, so the script can improve.